Brookwood Advisors

Brookwood serves as a strategic advisor to and on behalf of clients and partners. This role is fundamental to Brookwood’s mission, and it is reliant upon the deep experiences and thoughtful insights of Brookwood’s industry veterans as well as other dedicated team members at all levels of the organization. Early engagement of Brookwood Advisors can result in the most valuable contributions to project planning and execution.

  • Brookwood brings thoughtful insights and a true professional services orientation to all property development activities.
    — Alan M. Katz
  • Since Brookwood’s inception, our mission has been to represent the interests of our clients and partners with innovative and strategic thinking. Our philosophy is one of intense collaboration, while never losing sight of our primary responsibilities.
    — S. Shepherd Heery
  • Brookwood is distinguished by the extraordinary experience of its leaders. We are committed to excellence and sustainability. Our professionals are accomplished in all project delivery methods, including Bridging, for which George Heery is the primary author
    — W. Ennis Parker, Jr.
  • Forethought, collaboration and creative thinking enable Brookwood to foster economic, environmental and social sustainability, particularly to enrich the livability of neighborhoods in our communities.
    — James C. Mueller
  • As a former CFO and senior university officer, I found that Brookwood helped us manage risk and advance credibility. I am pleased to have joined Brookwood to share similar successes with others.
    — Lawrence R. Kelley
  • Our colleagues include talented young professionals and industry veterans. We devote our energies to advancing the quality of planning, design, construction and development management. Our paramount concerns are the needs of our clients who, most often, are building owners and users.
    — George T. Heery


Brookwood Advisors is the strategic planning and management consulting division of Brookwood Group, Inc. This team of highly experienced executives provides conceptual and early stage advice to senior managers of corporations and institutions that are contemplating new capital investments in real estate, facilities and campus expansions.

Leaders of Brookwood Advisors include:

  • Mark Troen, Senior Vice President
  • Mike Gion, Senior Vice President
  • Larry Kelley, Director
  • Alan Katz, President

Strategic Real Estate and Facilities Planning

Brookwood's services include Strategic Real Estate and Facilities Planning as well as other forms of long and near term planning. The firm has provided such services to businesses including Turner Broadcasting, Salesforce and The Coca-Cola Company. In the public sector, Brookwood has provided these services to colleges, universities and local governments including Cal Poly and the Medical College of Georgia.

Brookwood recommends that this planning be undertaken by a small group made up of key people in the client organization teaming with the appropriate planners/managers from Brookwood. Brookwood’s professionals have extensive experience in real estate development, development economics and finance, site and facility analyses, space planning and programming, facilities planning and management, site evaluations, site planning, land planning, architecture and interior design.

Two publications are available for download on these topics, “Strategic Real Estate and Facilities Planning”, and “Strategic Facilities Planning for Colleges and Universities”.

Strategic Construction Procurement Advice

Brookwood provides comprehensive guidance in anticipating, assessing and advising clients on opportunities and challenges when planning for and managing design and construction programs. Of particular value is the early conceptual advice that Brookwood senior managers can provide. Understanding the unique position of the client within the marketplace and procurement environment is essential.

Brookwood’s leaders have unparalleled track records, not only in developing and employing innovative risk mitigation techniques, but also in helping clients find value and benefit from project opportunities. The careers of Brookwood’s senior managers include experiences as private sector investors, owners and developers. Some have previously served as executives within major institutional investment and/or development companies. Others, before joining Brookwood, had years of service as government employees with design and construction procurement responsibilities for groups such as local school districts, state agencies or the U.S. Armed Forces. This mix of experience across a broad range of project types can be of significant value to clients, particularly at the earliest, pre-planning phases of projects.


Brookwood can act on behalf of or serve as a partner in a Public/Private Partnership. Services should start early in the pre-planning of the entity and continue through completion of the project(s). Services typically include development of a project financing/construction plan, management of the design and construction, commissioning, and setting up a facilities management program. Specific professional services typically include construction program planning and management, interface with project financing, and design consultant services.

Collaborative Public-Private Partnerships (CP3)

In recent years, there has been a dramatic shift in the public sector’s ability to fund projects intended to serve the overall public good. Many agencies, colleges, universities, and institutions are seeking alternative funding sources to deliver projects rather than relying upon traditional capital budgeting or the bond markets for these projects.

In a traditional PPP, a public entity or institution may transfer land to the developer and/or commit to specific subsidies at the early stages of a project. Concomitantly, they also make every effort to transfer most of the risk (and potential for financial success) of the project to the team developing the project. This may have the unintended consequence of fostering an adversarial relationship between the entities, as the goals of the two parties are not aligned.

Alternatively, an equitable three way Collaborative Public Private Partnership (CP3) reduces the risk to the capital partner and establishes a fair risk-adjusted return to the development and capital partners. A CP3 assures that the public entity achieves its strategic objectives by participating fully in the planning, design, and quality of the product to the degree it wishes. Further, with the CP3 approach, the public entity participates in the timing for the development and participates in the potential financial upside of the project.

Brookwood is at the forefront in advancing and participating as the development entity in the CP3 form of public-private partnership.

For further information about Collaborative Public/Private Partnerships download the PDF publication entitled Collaborative Public-Private Partnerships (CP3).


Brookwood has provided these service to a number of clients including investors who may be considering an acquisition of an operating property or a new development. Typically, services include analyzing rent rolls, existing conditions, operating expenses, useful life of building systems, anticipated capital improvement schedules, restrictive covenants, environmental issues, governmental constraints and many other considerations. Generally, research and observations focus on existing conditions and proposed improvements at a site or multiple alternative sites.

For new or proposed facilities, services may include market analysis, verification of the scope and program of requirements or outlining a probable program of requirements, developing a conceptual plan for the development of the site, graphic or written illustration of one feasible design solution, development of a total project budget including all design, construction, fit-up, furnishing, commissioning, project management, development management, financing and contingency costs, and a master schedule covering design, owner/user reviews, agency planning approval and necessary permit processing, construction, fitting out, furnishing and move in times.

Due diligence and/or feasibility studies also include real estate economic and demographic analysis; market analysis & marketability study; financial feasibility & funding strategy.


Brookwood advises clients and partners regarding the proper and effective application of the Bridging method of project delivery. Brookwood can assist or serve as the program manager in executing projects by the Bridging method. Visit

In these instances, Brookwood can, and has often in the past, provided the preliminary design services along with the preparation of the Bridging Contract Documents. Also, if the client wishes, with there being no conflict of interests, these services can be combined with the Program Management services for a project being carried out under this very advantageous project delivery method. This can be a particularly cost effective approach for the Owner.

These combined services have been carried out by Brookwood for such projects as the Georgia Tech Campus at Savannah, The Wakefield luxury cooperative in the Buckhead area of Atlanta, the Morehouse Student Housing project, an electronics manufacturing plant in Juarez, Mexico, and others.

For detailed information about the Bridging method of project delivery, please see the publications section of this website. Please also visit (a separate website maintained by Brookwood) and which is the website of the Bridging Institute of America (BIA).